We did weeks of customer research and learned that users wanted a handful of specific new features from us. This was finally possible thanks to our brand new sync engine, which we had just finished rolling out in June. We knew our users wanted computer backup. After a lot of discussion about what to build, we came up with the new Dropbox Plus. Merging our mission and our values, we came up with a simple plan: ship a bunch of timely, useful features to our most loyal users. As a rule, we aspire to be worthy of trust in all situations. Our contract with our customers is simple: We build products that people like so much that millions of them pay for it. At the time we didn’t know how much those lives and needs would change the year to come, but in hindsight our timing was great.

We put together a team focused exclusively on helping personal users manage their digital lives. Toward the end of 2019 we had a realization: while we had built incredible new products for our professional users like the new Dropbox and Dropbox Transfer, it had been a while since we delivered new value to our personal users.

What is dropbox plus