Let’s dive in! Why Content is Different on LinkedIn Than Other Social Media Platformsįacebook originally started as a dating site, Instagram was first made for sharing photos with friends, Twitter was initially intended for sharing short messages with groups of people, but uniquely, LinkedIn was created for businesses and professionals.ĭo you have an annoying friend or weird uncle that only talks about work at a family dinner or night on the town? That’s what it’s like when B2B businesses try to show up in places where they don’t belong. In this article, we’re going to give you insight into how you can transform your LinkedIn content strategy to widen your funnel, reach new qualified prospects, and establish your business as an industry leader, making your brand the first choice when it comes time for your prospects to make a purchasing decision.

To do it right, you’ve got to start with a strategy.īut, where do you start? How do you make sure that you leverage the full potential of the LinkedIn platform to boost your brand’s credibility and dominate the conversation in the industry? The key though is doing it right… because many B2B businesses get it wrong.Īnd, getting your LinkedIn content wrong could mean wasting your time and resources on content that doesn’t drive any tangible results for your business, or worse-alienating your audience and turning your prospects away from your business and towards your competitors. So, why wouldn’t you take advantage of the platform?

By strategically leveraging the LinkedIn platform, your B2B business can expand your reach and bring more prospects into your funnel while also continuing to nurture your audience throughout the buyer’s journey. What’s salt without pepper? Batman without Robin? A B2B business without a solid LinkedIn content strategy?Ĭlearly, we’re advocates of LinkedIn, especially for B2B businesses.

Linkedin content marketing